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The idea

mySwissChocolate was born from the idea of offering a high-quality product according to individual customer requirements.

From the considerable experience gained through the previous start-ups by the friends Sven Beichler and Christian Philippi in the area of premium catering (sarys.ch) and event management (eveandcate.ch), the desire arose to fulfill customer wishes even more strongly and in a more specialized way. The friends’ previous activities in the food and beverages industry were extremely helpful here.

They spent several months considering what products would fit the bill. Salads, sandwiches, fruit juices and even soups were discussed and in part tested for their marketability. However, it was always clear for all products that product and manufacturing quality had to be of the very best possible kind. Both being Swiss by birth, they quickly came up with the idea of adding the product “swissness”. As watches, milk and cheese were not their first preference, they soon settled for chocolate. The idea was born.

What followed were enthusiastic four months of learning, fiddling and testing in close cooperation with the Swiss Chocolate Academy. Customers also provided important input through the blog, which was already up and running. Here, customers always had the last say. They chose the logo, the ingredients and pricing, and made suggestions for the best shipping mode.

On April 19, 2010 at 12:00 pm, the mySwissChocolate website finally went live. Even before the launch, the response to the Swiss chocolate that can be independently created from more than 166 premium ingredients and 8 distinct flavors was huge.

We would be delighted if you too were to create your very personal Swiss “schoggi” at mySwissChocolate.

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